The Longcut Podcast — Secret stories behind the overnight success.

“ The Longcut is launching today! I have not one, but THREE episodes to share with you. The first episode is an interview with Ken Wallace of MastermindJam. Ken shares a lot of lessons about launching a new product, like: 1. How to manage risk when you're putting time and money on the line 2. Why charging for your product from the very beginning, instead of giving it away for free, can sometimes build a more loyal base of first adopters, and 3. Why there is no "there" in entrepreneurship. In Episode 2, I sat down with Shelley Delaney at Orange Coworking, my favorite office-away-from-the-office in Austin, Texas. Shelley has built an amazing sense of community into Orange Coworking, and we talk about why community is so important for solo founders and freelancers. Episode 3 is an interview with Brennan Dunn, who many of you will know from Double Your Freelancing and RightMessage. Brennan's story of how RightMessage evolved from the need to personalize marketing copy is really interesting. Brennan also gives us insight into why direct sales is so important for startups, and some techniques you may be able to adapt to pre-sell your product. ”
– Ryan Crispin Heneise

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